I’m a retiree—finally. As I write these words, I’m indulging my sweet tooth on my favorite candy, strawberry Now-and-Later. After a lifetime of working for others, I’m technically unemployed, and I feel great about that. I now can partake of the windfall called retirement.

Before ending my day job, I dreamed about devoting entire days to writing my stories filled with quirky characters committing shocking crimes while showcasing their fetishes and foibles. That’s what I intended to do immediately after retiring. However, along with editing my next novel titled Dirty Daniel, I launched myself into the seemingly bottomless cavern known as the business of self-publishing.

Before I retired, I gave little thought to the business side of how to reach readers who read in my genre. That all changed when I signed up for the best marking course available today, Mark Dawson’s Self Publishing 101 Course.

Mark Dawson is the best-selling author of the John Milton assassin thriller series along with several other thriller series and a few standalone novels, so he knows what he’s talking about. His course is unlike any other course I’ve purchased—and I’ve bought several over the years. It offers transcripts and downloads for every topic presented, and it includes videos that actually show you how to maneuver the technical aspects of being an indie publisher. This course include lessons on how to set up your author website, build an email mailing list, distribute a reader magnet for building your mailing list, format your book, and engage on social media, to name a few.

The Self Publishing 101 Course has been an eye-opener for me. I cannot believe how neglectful I’d been in marketing my creative works. For the past few months, I’ve been implementing many of the suggestions offered in the course with very satisfying results. Two of the best pieces of advice that I used immediately was to redesign my book covers and use a reader magnet to ask people to sign up on my mailing list. While some authors give away free copies of their books as a reader magnet, I choose to offer short stories about some of the characters in my books for that purpose. My thinking is although every book begins in a specific time and place, there is always something that occurred before that time and place.

I’m also utilizing the information on social media engagement provided in the Course. I’ve actually started using Instagram semi-regularly and really like the way it is set up. And even though I finally created an author page on Facebook, I have yet to learn how to run an ad on that platform. I’ll save that topic for another time.

For now, I’m finding it a challenge to fit all the aspects of marketing my books into my writing schedule. But, for new indie authors looking for a comprehensive course to start them out on the right track in the beginning, I highly recommend Mark Dawson’s Self Publishing 101 Course.

You can check out all of Mark’s courses at

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